As it expanded its relationship with Amazon, Initiative invested in developing new technology out of APAC.
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New WFA report finds brands want better alignment with business results and greater transparency.
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Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.
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An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.
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