McCann Worldgroup is enhancing its creativity, DEI and sustainability, while its business performance faces challenges from the split of McCann Health and Momentum.
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‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
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