It was a tough year for the independent, hit with key client losses and high turnover, but its Japan business has thrived under a new vision to take on more local work.
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After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.
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CXM struggles with double-digit declines globally, while media services provide steady growth.
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Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.
