After a year marked by volatility, significant leadership change, and agency consolidations, M&C Saatchi should be poised for a comeback in 2024—or so we hope.
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Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.
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As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.
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