In 2023, McCann Worldgroup saw leadership shakeups, stronger business performance and diversification across Asian markets, balancing organic and new business growth.
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Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
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Departing CEO had some notable successes, but the company has struggled.
Review concludes after an eight-month competitive process.
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Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.
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