In 2023, McCann Worldgroup saw leadership shakeups, stronger business performance and diversification across Asian markets, balancing organic and new business growth.
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‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Havas, Adobe, W Communications, BurdaLuxury, UM and more.
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