Winning the Maruti Suzuki account in India and regaining Unilever ANZ after eight years was a coup for Mindshare, but they couldn't quite hold on to their crown as the top revenue generator in APAC.
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From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.
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Meanwhile, German agency JOM takes the lead in the April indie rankings.
Australia-based agency Cocogun has cheekily introduced the ‘am dash’ as a replacement for the em dash which is quickly becoming a symbol of AI-powered writing and content creation.
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In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.
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