With a sharp ascent to the top spot in Campaign’s Media rankings for 2023, Wavemaker had a solid year of performance even amidst an uncertain economic landscape.
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After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.
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CXM struggles with double-digit declines globally, while media services provide steady growth.
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Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.
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