Air Asia looks to monetize its media assets

The multi-year deal will see PHAR create and deliver media campaigns for brands across AirAsia’s print, online, mobile and ambient media assets.

PHAR Partnerships will work with brands to explore tailored, targeted advertising packages and creative marketing opportunities across AirAsia’s media assets which include e-commerce website (www.airasia.com), in-flight magazine (Travel 3Sixty) and mobile website (www.mobile.airasia.com).

PHAR is an international media and sponsorship agency, founded by Marcus Wight and Nick Lockwood at beginning of the year, with offices in the UK, Singapore and Malaysia.

Describing AirAsia’s scale as truly ASEAN, Wight added that there will be additional advertising options with (long-haul carrier) AirAsia X.