Jane Leung
Nov 5, 2010

Air Asia X to launch global campaign for economy class flatbed service

Leading long-haul budget carrier Air Asia X has charged Publicis Malaysia to launch a global integrated campaign for its premium flatbed service across 128 countries.

Air Asia X to launch global campaign for economy class flatbed service

AirAsia X has partnered with Publicis Kuala Lumpur to launch a series of promotional advertisements promoting its economy class premium flatbed service across television, print and online, focusing on CNN.

Three humorous 15-second television spots shows economy travelers' reactions when they discover the flatbeds, usually reserved for first class passengers only.

Darren Wright, head of commerical at Air Asia X, said, “Why would anyone pay for a regular airline’s full fare economy seat when you can fly an Air Asia X flatbed for lower prices?”

“Air Asia X aims to surprise our customers everyday. The new flatbeds are a fantastic addition to the Air Asia X offering,” Wright continues.

Dean Bramham, CEO of Publics Malaysia and Indonesia, also commented, “The project was awarded, created and executed within a month.”

Publicis Mojo Australia and Publicis London will support the campaign on an international level.

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Dentsu Q3 2024 earnings: Japan's growth contrasts ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.

6 hours ago

Junior creatives: 'It's okay to take it slow'

An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.

7 hours ago

PHD wins $35 million Bosch China media account

EXCLUSIVE: The multimillion dollar corporate media mandate moves after a competitive review process in Q2.

7 hours ago

Beyond Wall Street: Dow Jones on redefining legacy ...

As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.