Ali Shabaz joins Grey as chief creative officer of Singapore, Indonesia and Thailand

A 17-year advertising veteran, Ali has worked in India, the Middle East and Singapore on a diverse range of local and international brands and won numerous awards. He was most recently the ECD of JWT Singapore where he spent four years. Prior to this he was with BBDO Singapore for five years.

Ali will continue to be based in Singapore.

Nirvik Singh, chairman and CEO of Grey Group Asia-Pacific, said that in a rapidly changing marketing landscape the agency is even more committed to "delivering brilliant ideas and creative work" that successfully engage people and generate results for its clients.

"I am delighted that we are attracting a pool of top creative talents as seen by our strategic partnership with Jay Furby in Australia, and now Ali. Both will help bring us closer to becoming the most 'Famously Effective' network in the region.”
 
Ali said that there is "great promise in the plans lined up for Grey Group Asia-Pacific" and he is looking forward to working with a dynamic creative force in the three markets.

Shabaz’s primary focus is to lead Grey Group Singapore’s creative team, handling its roster of clients including Wildlife Reserves Singapore and Qatar Airways. He is responsible for elevating the creative standards and raising the creative profile of Grey Group Singapore comprising of Grey, G2 and Batey.

In addition to this he will also oversee creative development at Grey Group in Indonesia and Thailand.