Jane Leung
Jun 25, 2010

Alibaba.com seeks expansion with first US acquisition

HONG KONG – Alibaba.com has acquired Vendio Services, an American multi-channel e-commerce company that provides integrated solutions to small and medium-sized businesses.

Alibaba AliExpress Vendio
Alibaba AliExpress Vendio

Alibaba.com, the flagship e-commerce brand under Alibaba Group, will gain access to more than 80 thousand small businesses in the US.

This new addition to the company will benefit US companies sourcing from Alibaba.com and AliExpress (the subsidiary wholesale transaction platform). Customers will be able to access AliExpress products via Vendio, and buy and sell through Vendio around the world.

This marks Alibaba's first acquisition in the US. The development is part of a US$100 million investment plan that Alibaba.com has for AliExpress

"The connection of Vendio with Alibaba.com will completely integrate the e-commerce value chain between the B2B and B2C platforms, fully realising the B2B2C model," said David Wei, CEO of Alibaba.com. The Vendio deal is expected to be completed by next month. Vendio will retain their name and management of the business.

Current chief operation officer of Vendio Mike Effle will assume the role as CEO, and current CEO Rodrigo Sales will take on a strategic advisor position at the company.

Vendio's current clients include eBay, Amazon and their own Vendio supported stores. The platform is based on a cloud-computing model (software as a service) to help businesses increase their sales while managing costs to enhance their profit margin.

 

Source:
Campaign China

Related Articles

Just Published

1 day ago

Mark Read on WPP’s creative agencies slump, big ...

CEO dismissed idea WPP might sell AKQA in Campaign interview.

1 day ago

40 Under 40 2024: Yong Ping Loo, TBWA

With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.

1 day ago

Hakuhodo announces new leadership in planned transition

A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.

1 day ago

How AI is reshaping the dynamics of ad fraud

Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.