Jane Leung
Jun 25, 2010

Alibaba.com seeks expansion with first US acquisition

HONG KONG – Alibaba.com has acquired Vendio Services, an American multi-channel e-commerce company that provides integrated solutions to small and medium-sized businesses.

Alibaba AliExpress Vendio
Alibaba AliExpress Vendio

Alibaba.com, the flagship e-commerce brand under Alibaba Group, will gain access to more than 80 thousand small businesses in the US.

This new addition to the company will benefit US companies sourcing from Alibaba.com and AliExpress (the subsidiary wholesale transaction platform). Customers will be able to access AliExpress products via Vendio, and buy and sell through Vendio around the world.

This marks Alibaba's first acquisition in the US. The development is part of a US$100 million investment plan that Alibaba.com has for AliExpress

"The connection of Vendio with Alibaba.com will completely integrate the e-commerce value chain between the B2B and B2C platforms, fully realising the B2B2C model," said David Wei, CEO of Alibaba.com. The Vendio deal is expected to be completed by next month. Vendio will retain their name and management of the business.

Current chief operation officer of Vendio Mike Effle will assume the role as CEO, and current CEO Rodrigo Sales will take on a strategic advisor position at the company.

Vendio's current clients include eBay, Amazon and their own Vendio supported stores. The platform is based on a cloud-computing model (software as a service) to help businesses increase their sales while managing costs to enhance their profit margin.

 

Source:
Campaign China

Related Articles

Just Published

3 hours ago

Creative agency Ralph creates global chief growth ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key offices in Los Angeles, New York, London, and Tokyo.

3 hours ago

Omnicom and IPG chiefs visit UK to sell merger to ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.

1 day ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

1 day ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.