Benjamin Li
Sep 7, 2010

American Express, CSL's 1O1O win big at JCDecaux Airport’s Fly High Awards

HONG KONG - American Express’ ‘Fly faster’ and CSL 1O1O's ‘Leader speaking to leaders’ campaigns have emerged as the top winners at JCDecaux Airport’s Fly High Awards 2008/9, announced today at the Conrad Hotel in Hong Kong.

image.Heading
image.Heading
image.Heading
image.Heading
image.Heading

JCDecaux CEO Stephen Wong

image.Heading
image.Heading
image.Heading
image.Heading

American Express' 'Fly faster' campaign, created by OgilvyOne Worldwide Hong Kong and media partner Mindshare, won the Fly High Award for Best Creative, Excellence in Use of Digital Media Award and Excellence in Tactical Campaign Award.

While CSL 1O1O's 'Leader speaking to leaders' campaign, created by Leo Burnett Hong Kong and OMD Hong Kong, also took home the Fly High Award for Best Use of Media, Excellence in Integrated Use of Media Award and Excellence in Innovation Award.

Other winners include Chivas' 'Chivas international travel trail' campaign, put together by creative agency Euro/ Tag and media agency PSI, won the Excellence in Branding Award.

Haute Couture Chanel's Spring/ Summer campaign impressed the judges and won the Excellence in Product Promotion Award. SAP's Momentum campaign, also created by Ogilvy & Mather along with media agency Kinetic, won the Excellence in Poster Creative Award.

The winners were selected by a judging panels consisting of CC Tang, chairman Hong Kong and chief creative officer for Greater China at Euro RSCG; Christina Cheng, deputy GM for retail and advertising at the Airport Authority Hong Kong; Devin Pun, GM of DFS Hong Kong; Iris Lo, managing partner and ECD of DraftFCB; KK Tsang, CEO of GroupM Hong Kong; and Vincent Cheung, director of the consumer imaging and information marketing division at Canon Hong Kong.

Despite a relatively short history, Hong Kong International Airport has won seven Skytrax World Airport Awards for customer satisfaction in just ten years.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

5 hours ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

5 hours ago

Gen AI will have a profound impact on agency ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.

6 hours ago

Call for submissions: Do you want to be featured in ...

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.