Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.
Why Subscribe?
or call +852 2122 5222
or email [email protected]
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
Ad Nut loves a dose of cheeky counterculture, and Ogilvy India's campaign delivers in spades.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)