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CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | SC Johnson Global, Yadi China, HeYou Hospital China | 67 | Siemens Global | 65.9 | 379 |
| ↑2 | 3 | Wunderman Thompson | KFC Corp Thailand, Johnson & Johnson (Philippines), Inc. Philippines, Unilever Japan | 48.5 | 48.5 | 256 | |
| ↓3 | 2 | DDB | Flipkart India, NextSense - Cochlear Australia, Skittles Australia | 45.5 | 43.5 | 167 | |
| ↑4 | 6 | Dentsu | MakeMyTrip India digital, Intel Demand Generation 2022 - Heroes Singapore Project | 33.5 | 33.2 | 363 | |
| ↓5 | 4 | VMLY&R | Bank of Ayudha Thailand Project | 30.3 | 30.3 | 101 | |
| ↓6 | 5 | Havas Worldwide | MTR branding projects Hong Kong, ViiV Healthcare Global, BurgerKing India, Stashfin India Project | 23.3 | 23.3 | 58 | |
| 7 | 7 | BBDO | Determinant Apperal China Project, Bosch Social Corporate China Project | 22.3 | Aleve Global | 19.8 | 90 |
| 8 | 8 | McCann Worldgroup | Nikkei Japan Project, T.C. Pharmaceutical Thailand Project | 17.7 | 17.7 | 84 | |
| 9 | 9 | M&C Saatchi Group | Jimmy Brings Australia Project, AUIB Iraq | 16.9 | 16.4 | 52 | |
| 10 | 10 | Saatchi & Saatchi | Akasa Air India, Siemens Global, Medecins Sans Frontieres Australia | 17.4 | 15.8 | 57 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Zenith | Berli Jucker Public Company Thailand Project, Homelane India, Huawei China Project | 37.2 | 36.7 | 46 | |
| 2 | 2 | Wavemaker | Mondelez APAC, Leapmotor China, Prada China, American Express China | 36.6 | Acko Life Insurance India | 25.2 | 77 |
| 3 | 3 | Starcom | Lenovo Group China, GlaxoSmithKline Malaysia | 23.3 | Kering Group Thailand | 22.8 | 37 |
| 4 | 4 | Mindshare | Foodpanda Hong Kong, DCH Auriga Hong Kong | 63.4 | PepsiCo China | 22.4 | 160 |
| 5 | 5 | PHD | Bank Syariah indonesia, NZ Health Group New Zealand | 19.5 | Mailchimp Australia | 17.4 | 41 |
| ↑6 | 8 | OMD | Bank Jago Syariah Indonesia, Twinnings Tea China | 19.9 | Flybuys Australia | 16.1 | 69 |
| ↓7 | 6 | Havas Media | Hyundai Kia Philippines, LT Group Philippines, Trust Bank Singapore Singapore | 15.2 | 15.2 | 44 | |
| ↓8 | 7 | Initiative | EnergyAustralia Australia, Fitness & Lifestyle Group Australia, JobsDB Hong Kong | 13.7 | Carnival Corporation Australia | 13.4 | 30 |
| ↑9 | 12 | Dentsu X | Korea Investment Korea Project, Kolmar B&H Korea Project, AEON Credit Service | 11.7 | 11.6 | 152 | |
| ↑10 | 11 | MediaCom | Bosch, Siemens China eCommerce, Duracell China Digital | 12.3 | Pizza Hut Indonesia Digital | 9.1 | 51 |
TOP 10 APAC CREATIVE WINS
| AGENCY | ACCOUNT | MARKET |
| Ogilvy | SC Johnson | Global |
| Wunderman Thompson | KFC Corp | Thailand |
| R/GA | Sapporo | Japan |
| DDB | Flipkart | India |
| Ogilvy | Yadi China | China |
| R/GA | Samsung (x2) | Singapore |
| McCann Worldgroup | Nikkei Project | Japan |
| FCB | Max Life Insurance | India |
| Dentsu | MakeMyTrip digital | India |
| Havas Worldwide | MTR branding projects | Hong Kong |
TOP 10 APAC MEDIA WINS
| AGENCY | ACCOUNT | MARKET |
| Wavemaker | Prada | China |
| Mediacom | Bosch, Siemens eCommerce | China |
| Initiative | EnergyAustralia | Australia |
| Havas Media | Hyundai Kia | Philippines |
| Havas Media | LT Group | Philippines |
| LS Digital | USDC Global | India |
| Wavemaker | American Express | China |
| OMD | Bank Jago Syariah | Indonesia |
| Havas Media | Trust Bank Singapore | Singapore |
| PHD | Bank Syariah indonesia | Indonesia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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