CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | SingTel Singapore B2B, Miao Run China, William Grant & Sons Singapore | 29.4 | Siemens Global | 28.4 | 155 |
| 2 | 2 | DDB | Meta India, Bosch Hong Kong, Bullish Hong Kong Project | 16.5 | 16.4 | 36 | |
| ↑3 | 8 | Wunderman Thompson | Sun Pharmaceutical Industries Ltd India, AU Small Finance India, Edelweiss India Project | 12.9 | 12.9 | 65 | |
| ↓4 | 3 | BBH | Singapore Tourism Board Singapore | 9.2 | 9.2 | 1 | |
| ↓5 | 4 | BBDO | HCF Australia, Storytel Korea, CHANGAN EV - C385 China | 8.3 | 8.3 | 28 | |
| ↑6 | - | Havas Worldwide | AEON Credit Service Hong Kong Project, MTR Malls Hong Kong Project | 8.3 | 8.3 | 19 | |
| ↓7 | 5 | M&C Saatchi Group | Shift Australia, Worksafe VIC Australia, Hire up Australia | 8.0 | 8.0 | 26 | |
| ↑8 | - | McCann Worldgroup | Fujifilm (Instax) China Project, RS Components China Project, WealthNavi Japan Project | 3.1 | 3.1 | 10 | |
| ↓9 | 7 | Wondrlab | Faasos India Project, Cholayil Private Limited (Medimix) India, Tata Strive India | 1.8 | 1.8 | 44 | |
| ↑10 | - | Leo Burnett | SingTel Singapore social media and content marketing | 1.5 | 1.5 | 1 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Mindshare | Yili China social media, Maxcut Korea, Liu Yue Xian China Project | 31.6 | Danamon Indonesia | 30.2 | 51 |
| 2 | 2 | Zenith | L’Oreal Singapore, Thailand, Malaysia | 7.2 | 7.2 | 4 | |
| 3 | 3 | PHD | Chanel China, Chanel Hong Kong Project, Paragon Indonesia Digital | 4.4 | 4.4 | 8 | |
| ↑4 | 6 | MediaCom | DL Group Korea, HEBE Indonesia Digital, Raise Fintech Ventures Pvt Ltd India | 4.7 | Pizza Hut Indonesia Digital | 4.0 | 11 |
| ↑5 | - | Havas Media | CoinSwitch India, Valvoline India, Supr Daily (Swiggy) India | 2.4 | 2.4 | 7 | |
| ↓6 | 4 | IPG Team Dynamic | BMW, Mini ANZ AP ZA ME | 2.0 | 2.0 | 2 | |
| ↑7 | - | Dentsu X | Mengniu China Digital Media | 2.0 | 2.0 | 1 | |
| ↓8 | 5 | OMD | L'Oreal Hong Kong Porject, Te Pukenga New Zealand, Danamon Indonesia | 1.9 | 1.9 | 9 | |
| ↓9 | 7 | Ryvalmedia | Self Wealth Australia, Anthem Australia, Mahindra Australia | 1.4 | 1.4 | 15 | |
| ↑10 | 13 | Wavemaker | Paytm India, Sharekhan (Digital/Content) India Project, UNICEF (Offline) India Project | 5.5 | Chanel China | 1.1 | 19 |
TOP 10 APAC CREATIVE WINS
| AGENCY | ACCOUNT | AREA |
| M&C Saatchi Group | Shift | Australia |
| Leo Burnett | SingTel social media and content marketing | Singapore |
| Ogilvy | SingTel B2B | Singapore |
| McCann Worldgroup | Fujifilm (Instax) Project | China |
| McCann Worldgroup | RS Components Project | China |
| DDB | Meta | India |
| BBDO | HCF | Australia |
| M&C Saatchi Group | Worksafe VIC | Australia |
| McCann Worldgroup | WealthNavi Project | Japan |
| BWM Isobar | NIB | Australia |
TOP 10 APAC MEDIA WINS
| AGENCY | ACCOUNT | AREA |
| Mindshare | Yili Social media | China |
| Dentsu X | Mengniu Digital | China |
| Wavemaker | RED | China |
| Wavemaker | China UnionPay | China |
| Havas Media | CoinSwitch | India |
| Zenith | L’Oreal | Singapore |
| Zenith | L’Oreal | Thailand |
| Mediahub | Akzo Nobel Digital | Global ex CN |
| Zenith | L’Oreal | Malaysia |
| Wavemaker | L’Oreal | Indonesia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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