Advertising Marketing Analysis
Matthew Keegan
May 9, 2023

Are celebrities overused in advertising?

The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on their investment?

Blackpink's brand collaborations run with brands like Adidas, Puma, Pepsi, Samsung, PUBG Mobile, Shopee and more.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Hari Raya 2025: The APAC campaigns you need to see

4 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

5 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

6 VML & Ogilvy Japan names co-CEOs

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Meta's APAC chief Dan Neary steps down after more than a decade

9 Meta's APAC chief Dan Neary steps down after more than a decade

Unilever uses digital twins to accelerate content creation

10 Unilever uses digital twins to accelerate content creation

Related Articles

Why more celebrities are taking the creative reins at luxury brands
Feb 25, 2025
Rahat Kapur

Why more celebrities are taking the creative reins ...

Dear celebrities: Please stop launching brands. Seriously, please stop.
Aug 3, 2023
Lily Thaler

Dear celebrities: Please stop launching brands. ...

Should brands distance themselves from ‘controversial’ celebrities?
Nov 25, 2021
Lisa Nan

Should brands distance themselves from ‘controversia...

Samsung named Spikes Asia 2025 Advertiser of the Year
Mar 6, 2025
Staff Reporters

Samsung named Spikes Asia 2025 Advertiser of the Year

Just Published

Oat-of-here: Oatly’s top creative exits—with one last jab at milk
15 hours ago
Luz Corona

Oat-of-here: Oatly’s top creative exits—with one ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

Move and win roundup: Week of March 31, 2025
16 hours ago
Staff Reporters

Move and win roundup: Week of March 31, 2025

The shop has tapped award-winning industry veteran Kazuya Nakajima as its new executive creative director.

Yahoo appoints Josh Line as CMO to revitalise brand
16 hours ago
Staff Reporters

Yahoo appoints Josh Line as CMO to revitalise brand

Line joins from Paramount and is expected to help Yahoo regain cultural relevance and strengthen its presence in the digital landscape.

Hakuhodo appoints new president & CEO for Hakuhodo International
16 hours ago
Nikita Mishra

Hakuhodo appoints new president & CEO for Hakuhodo ...

Effective April 1, Akihiko Imai takes the helm as president and CEO of Hakuhodo International, succeeding Shuntaro Ito as the agency pushes forward with its mid-term business plans.