Emily Tan
Jun 17, 2015

Are global media reviews really about transparency?

The short answer is, “partly”. It’s all too easy to look for a single, rather exciting, cause behind the 21 (according to R3) global and North American media reviews but the truth is more complex, agree industry sources.

Digital is seen as the driving force behind the frenetic rate of pitching

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

8 hours ago

Omnicom set targets to cut staff costs by 10 per cent

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

14 hours ago

The AI-powered imperative: How marketers can reach ...

As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay relevant.

15 hours ago

Meet Lemon Man, Cass Beer's new mascot

In its latest work since opening a new Singapore office, GUT unveils a brand platform for Korean beer Cass, spotlighting its lemony range.

15 hours ago

Ogilvy unifies social media offering in 16 APAC markets

In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social marketing. Jeremy Webb will lead the offering.