Staff Reporters
Feb 9, 2012

Aryah Sternberg heads to Edge Marketing

HO CHI MINH CITY - Edge Marketing, a communication agency in digital, data and direct response marketing, has appointed Aryeh Sternberg as its new chief integration architect.

Aryeh Sternberg joins Edge from Group M Interaction
Aryeh Sternberg joins Edge from Group M Interaction

He will be responsible for the design and development of all digital assets, interactive media and social media campaigns. With over 10 years of experience in Southeast Asia’s digital industry, Sternberg was most recently headed up GroupM Interaction in Vietnam and Indonesia. 

Patrick Looram, CEO of Edge Group, said, “Aryeh will bring a new level of sophistication to our capabilities. Digital is now at the core of everything we do.  Aryeh has been a part of the digital revolution in Southeast Asia from the start. He has seen how interactive advertising has gone from a novelty to a necessity in every marketing plan.  We are fortunate to have someone of his experience lead our work to build truly inspiring digitally integrated platforms for our client’s.”

Sternberg, meanwhile, noted that consumers nowadays expect much more from a brand and have more points of contact than ever before.  “The real opportunities for brands today are based on building integrated engagement platforms across all of these contact points.  Edge understands this.  I am looking forward to working with a group of people who share a similar vision and have the expertise to deliver on it.”

Edge operates in Vietnam and Thailand, with principal offices in Bangkok, Ho Chi Minh City and Hanoi.

Related Articles

Just Published

2 hours ago

Spikes Asia 2025: Rika Komakine and Tetsuya Honda ...

A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.

3 hours ago

Meta could soon be the largest misinformation ...

The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.

4 hours ago

WPP mandates four days per week in office

The change to the global guidelines will apply across WPP's operations.

5 hours ago

Why Meta’s pivot on fact-checking is the right move

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.