He will be responsible for the design and development of all digital assets, interactive media and social media campaigns. With over 10 years of experience in Southeast Asia’s digital industry, Sternberg was most recently headed up GroupM Interaction in Vietnam and Indonesia.
Patrick Looram, CEO of Edge Group, said, “Aryeh will bring a new level of sophistication to our capabilities. Digital is now at the core of everything we do. Aryeh has been a part of the digital revolution in Southeast Asia from the start. He has seen how interactive advertising has gone from a novelty to a necessity in every marketing plan. We are fortunate to have someone of his experience lead our work to build truly inspiring digitally integrated platforms for our client’s.”
Sternberg, meanwhile, noted that consumers nowadays expect much more from a brand and have more points of contact than ever before. “The real opportunities for brands today are based on building integrated engagement platforms across all of these contact points. Edge understands this. I am looking forward to working with a group of people who share a similar vision and have the expertise to deliver on it.”
Edge operates in Vietnam and Thailand, with principal offices in Bangkok, Ho Chi Minh City and Hanoi.
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