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As the podcast industry faces difficult challenges globally, particularly in terms of monetisation and profitability, we explore how APAC podcasts can still appeal to advertisers.
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In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
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Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.