Asia-Pacific submits 7169 of all-time-high 34,301 Cannes 2012 entries

CANNES - A total of 34,301 entries across 15 categories from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity. Asia-Pacific sent 7169 entries, representing a fifth of the total.

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

Asia-Pacific submits 7169 of all-time-high 34,301 Cannes 2012 entries

In terms of entry-numbers, Australia leads the region with 1268 entries, followed by India (1182) and Japan (1058).

Countries	Entries
Australia	1268
China	571
Hong Kong	385
India	1182
Indonesia	139
Japan	1058
Malaysia	269
New Zealand	347
Pakistan	16
Singapore	697
South Korea	356
Sri Lanka	15
Taiwan	61
Thailand	457
The Philippines	315
Vietnam	33
Total	7169

Globally, the number of entries increased by 19 per cent, with the US topping the list with 5058 entries, followed by Brazil (3419) and the UK (2343).

Across the categories, the highest increase of submissions were seen in for PR Lions (38 per cent), Direct Lions (27 per cent) and Promo and Activation Lions (26 per cent).

The number of entries for Creative Effectiveness, however, dropped by 35 per cent, as did the entries for Cyber Lions, which fell 13 per cent.

The two new categories, Branded Content & Entertainment Lions and Mobile Lions received 800 and 965 entries, respectively.

Category	2011	2012	% change
Branded Content & Entertainment Lions	-	800	-
Creative Effectiveness	142	92	-35%
Cyber Lions	2835	2458	-13%
Design Lions	1774	2182	23%
Direct Lions	1858	2357	27%
Film Lions	3310	3475	5%
Film Craft Lions	1322	1721	30%
Media Lions	2895	3247	12%
Mobile Lions	-	965	-
Outdoor Lions	4490	4843	8%
PR Lions	819	1130	38%
Press Lions	5415	6056	12%
Promo & Activation Lions	2125	2674	26%
Radio Lions	1363	1784	31%
Titanium & Integrated Lions	480	517	8%
Total	28828	34301	19%

With the volume of entry levels higher than anticipated, more jury members have been appointed in addition to the extra Branded Content & Entertainment and Mobile judges previously announced. Bringing the total number of judges to 287, Cannes Lions welcomes the following additional judges:

Design Lions	Ricardo Saint-Clair, Founder/Creative Director, Dialogo Design, Brazil Katrin Oeding, Creative Director, Studio Oeding, Germany Gesina Roters, Creative Partner, DAY, The Netherlands Chris Moody, Creative Director, Wolff Olins, UK Richard Bates, Chief Creative Officer North America, The Brand Union, USA
Promo & Activation Lions	John J. Steere, Regional Managing Director APAC, Momentum, Asia Pacific Ove Gley, Creative Director, Heimat, Germany Hiroko Uchigaki, Account Planning Director/Communications Planner, ADK Japan Hector Fernandez, Co-Managing Director/Chief Creative Officer, Publicis, Mexico Gonzalo Figari, President & Creative Director, D6, Spain
Radio Lions	Sara Haag, Director/Founder, Sarah Haag AB, Sweden

"The industry is moving at a lightning rate, as evidenced by the huge volume of entries into the new Mobile and Branded Content & Entertainment Lions," said Philip Thomas, chief executive of the Festival. "But it is also interesting to see the robust health of other, more traditional media like Radio, Film and Press."

Source:

Campaign Asia