Asia-Pacific YouTube Ads Leaderboard: July 2017

The YouTube APAC Ads Leaderboard is a monthly list curated by Google.

Comments from Google: This month’s leaderboard brought in a lot of laughs from countries all over the region. From Gunny Mobi’s unexpected plot twist in its cupid chat stories ad (No. 4) to Xflag’s dramatic and action-packed videos (No. 5 and No. 9), brands are finding novel ways to incorporate humor into their storytelling. Securing the top two positions in our list are Sơn Tùng M-TP’s short film collaboration with shoe brand Biti’s Hunter (No. 1) and Samsung Vietnam’s hilarious 22-minute sitcom episode (No. 2), proving that a compelling narrative will always keep audiences hooked.

1. Sơn Tùng M-TP Official (VN). CHUYẾN ĐI CỦA THANH XU N | SƠN TÙNG M-TP x BITI’S HUNTER x NGUYỄN QUANG DŨNG | Official Short Film

2. Samsung Vietnam (VN), Sitcom THỨ HAI KHÔNG HẠI ĐƯỢC AI - Tập 1 – Samsung Galaxy

3. Toyota TW (TW), 《好心有好抱》國民校草－李玉璽神帥捲袖 和泰揪你一起熱血行動│TOYOTA

4. Gunny Mobi (VN), [GUNNY MOBI] - CUPID KÌ CỤC TRUYỆN

5. XFLAG (JP), 【SAO×モンスト】 井上キリト　第1話パーティー結成篇　「言っておくが俺はソロだ」ver 【モンスターストライクCM | XFLAG公式】

6. Myntra (IN), The Blockbuster Sale Returns Feat. DDLJ

7. Samsung India (IN), The official Samsung Galaxy On6 Unboxing: Tiger Shroff & Bharat Nagpal are #AlwaysOn

8. Gunny Mobi (VN), [GUNNY MOBI] - HỌC ĐI RỒI TÍNH

9. XFLAG (JP), 【SAO×モンスト】二刀流スマホケース / HERO PLAYABLE MOBILE CASE by Sword Art Online X Monster Strike【XFLAG公式】

10. TYPE-MOON MOVIE (JP), Fate/Grand Order 配信3周年記念 TVCM

About: The Asia-Pacific YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion.