Marketing PR Analysis News
Natalie Mortimer
Jan 20, 2020

Australia’s biggest marketing challenge: reviving its international image

As Australia’s Prime Minister announces a $76 million recovery package in response to this summer's bushfires, how can marketers now salvage the country’s image as a holiday destination?

Kylie Minogue hanging with koalas at Taronga Zoo in Sydney in Tourism Australia's 'Matesong' campaign.

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