Jane Leung
Sep 1, 2010

Baidu launches software focused search platform in China

BEIJING – Chinese search giant Baidu has launched a search platform exclusively focusing on software news and developments in China due to officially debut on 2 September.

Baidu launches software focused search platform in China

The Baidu software portal allows users to search for computer and mobile software only. The site provides integrated search results from six external websites including Skycn.com, Onlinedown.net, Duote.com, Sina.com, Zol.com.cn and Pconline.com.cn.

The pre-launch version can be accessed via soft.baidu.com.

China Tech News reported that the soft version of the search platform also offers software recommendations in specific categories including instant messaging, anti-virus and system tools. The aim is to provide a single platform for downloads, and keep users moving from link to link.

In January, Baidu announced its partnership with Japanese e-commerce site Rakuten. According to a report on Reuters, the partnership will take flight in the first half of October.

Source:
Campaign China

Related Articles

Just Published

10 hours ago

Dentsu powers-up retail media networks with 'world ...

Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.

16 hours ago

A Cannes Lions 2025 guide for ROI-hungry APAC marketers

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.

16 hours ago

China’s 618 shopping festival sees electronics ...

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.