Ballantine’s appoints Lucky Generals as global creative agency

"From introducing Ballantine's half-the-alcohol product (via half an ad) to launching B10 and injecting new energy into the ‘Stay true’ positioning with a bold reminder that there’s 'No wrong way to drink whisky', we’re proud to have contributed to the brand’s demonstrable growth and growing cultural resonance. All good things come to an end—we wish Ballantine's and their new agency well.”

Last year, Ballantine's renewed its contract with M&C Saatchi Sport & Entertainment, which handles global music partnerships for the brand. Its work for Ballantine's over the past 11 years includes “Re-setting the dancefloor” for the brand's “True music” platform. 

Ballantine's has previously worked with Engine Creative (now House 337) and appointed Mr President to handle creative across Europe for its Ballantine’s Brasil mixed drink in 2018.

Chivas Brothers, which is owned by Pernod Ricard, has had an enduring relationship with Lucky Generals. Shortly after the agency's launch in 2013, it created a spot for Kahlúa, starring Jeff Bridges, which won a Cannes Lions.