Bank Mega calls creative pitch in Indonesia

The bank has reportedly invited seven agencies, of which mostly are local, to compete for the business. The full line-up has not been confirmed.

Last year, Bank Mega handed its credit card account to Playgroup, following a five-way pitch. Among Playgroup's clients are AirAsia and Djarum 76.

Other agencies known to operate on the bank's roster include Celcius Creative Communications and JC&K.

The scale of the account is not known at this stage. However, a senior international agency source in the market commented that Bank Mega had a tendency to separate its business into small portions, making it an unappealing client for many agencies.