JAKARTA – Bank Mega has handed its credit card account to Playgroup, following a five-way pitch.
Budiman Gani, managing partner at Playgroup, said it was an important win for the agency, as it will further strengthen its expansion as a new breed of creative house whose ultimate commitment is to produce great work that sell.
Local agency Playgroup is currently ranked number seven in the 2010 Indonesia's Citra Pariwara top ten creative agency ranking. Bank Mega will join as Playgroup's playmate along with AirAsia and Djarum 76.
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