JAKARTA – Bank Mega has handed its credit card account to Playgroup, following a five-way pitch.
Budiman Gani, managing partner at Playgroup, said it was an important win for the agency, as it will further strengthen its expansion as a new breed of creative house whose ultimate commitment is to produce great work that sell.
Local agency Playgroup is currently ranked number seven in the 2010 Indonesia's Citra Pariwara top ten creative agency ranking. Bank Mega will join as Playgroup's playmate along with AirAsia and Djarum 76.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.
The Vivendi-owned agency group made the disclosure in its stock market prospectus.
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
