JAKARTA – Bank Mega has handed its credit card account to Playgroup, following a five-way pitch.
Budiman Gani, managing partner at Playgroup, said it was an important win for the agency, as it will further strengthen its expansion as a new breed of creative house whose ultimate commitment is to produce great work that sell.
Local agency Playgroup is currently ranked number seven in the 2010 Indonesia's Citra Pariwara top ten creative agency ranking. Bank Mega will join as Playgroup's playmate along with AirAsia and Djarum 76.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
