Racheal Lee
May 9, 2012

Bank Mega hands creative duties to Oze

JAKARTA - Bank Mega has handed the creative duties for all its saving products and corporate to Oze.

Bank Mega
Bank Mega

This appointment comes after a pitch was called last month, which involved six other local agencies such as incumbent Playgroup, Fortune, Oxigen and Berakar.

OZE, Playground and Fortune made it to the final stage of the pitch.

Last year, Bank Mega handed its credit card account to Playgroup, following a five-way pitch. Among Playgroup's clients are AirAsia and Djarum 76.

Other agencies known to operate on the bank's roster include Celcius Creative Communications and JC&K.

Related Articles

Just Published

4 hours ago

Mondelez reveals strategy behind 'Oreo Milky Way ...

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.

6 hours ago

Women to Watch 2024: Ruchika Varma, Future Generali ...

Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.

7 hours ago

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

7 hours ago

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.