Marketing Analysis
Byravee Iyer
Aug 30, 2013

Banking on fragrance and music to attract customers

ASIA-PACIFIC - Don't be surprised to find your bank filled with the aroma of the finest white rose or citrusy tangerine while Beethoven plays in the background, as banks in the region are increasingly using music and fragrance to attract consumers and differentiate their brands.

UOB Bank sets a mood with specially crafted aromas and music

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