Nikki Wicks
Nov 11, 2014

Bates CHI&Partners wins two Pernod Ricard brands in Singapore

SINGAPORE – Global alcoholic beverage firm Pernod Ricard has appointed Bates CHI&Partners as agency of record for two of its iconic brands, Martell and Chivas Regal.

Chivas Regal: luxury whiskey brand
Chivas Regal: luxury whiskey brand

The wins follow a pitch involving different agencies for each brand.

Bates CHI&Partners will handle all integrated marketing activities for Martell and Chivas Regal in Singapore.

Chivas Regal is a luxury whisky brand blended in Scotland. It’s sold in over 150 countries worldwide and according to Pernod Ricard, sells 4.9 million cases a year. It's said to be the number one ultra-premium Scotch Whiskey in China.

French Cognac brand Martell sells 2 million cases worldwide, and Asia is its main market.

"It is a rare privilege to be working with two of the world's most iconic drinks brands like Martell and Chivas Regal," said Christina Chong, MD at Bates CHI&Partners Singapore.

Commenting on the appointment, Yann Soenen, marketing director, Pernod Ricard Singapore said, "We appointed Bates CHI&Partners because of their ability to think and crack breakthrough ideas with a genuinely fresh approach to our business."

Last week, Bates CHI&Partners announced that it had been reappointed by Sport Singapore as the creative agency to manage the brand evolution of “Team Singapore".

 

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Spikes Asia 2025: Rika Komakine and Tetsuya Honda ...

A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.

9 hours ago

Meta could soon be the largest misinformation ...

The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.

10 hours ago

WPP mandates four days per week in office

The change to the global guidelines will apply across WPP's operations.

12 hours ago

Why Meta’s pivot on fact-checking is the right move

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.