Bates Singapore, Word of Mouth to handle Asia's Next Top Model

Bates will be tasked with developing and implementing the online and social community activities around the 'reality' programme. The platforms involved include Facebook, Twitter and a YouTube branded channel. WOM is responsible for generating publicity, including media relations and event coordination.

Commenting on the appointment, David Searl, ice-TV managing director Asia, said that the two agencies would "ensure this regional branded engagement project reaches beyond just television and connects with our diverse Asian audience via online, social community and activation.”