Bates Vietnam wins Nivea for Men digital project

The appointment follows a pitch with three other international agencies.

Bates Vietnam will be responsible for developing and executing the strategy and digital work for the Nivea for Men product line, which includes cleanser and deodorant.

DraftFCB Vietnam is currently the creative agency for both Nivea and Nivea for Men product line.

“This win is the start of our collaboration with Nivea in Vietnam,” Tue Nguyen, managing director of Bates Vietnam, said.

“In line with the brand’s spirit of innovation, our role is to help Nivea continue to strengthen its leadership position, by delivering new and exciting ways of engagement with young urban Vietnamese men.”

Nivea joins Diageo’s Johnnie Walker and Smirnoff on the agency's client roster. 

Bates launched a number of changes last year, including dropping the ‘141’ from its name to help rebuild its brand and strengthening its offering, both internally and to clients. The agency subsequently adopted a new ‘changengage’ philosophy and corporate identity to underline its new agency model.