BBC rolls out US election campaign

The marketing campaign will run across radio, TV, print and online platforms from the middle of October up until election night in early November.

Developed by Ogilvy RedCard Singapore and BBC's in-house team, the 'Vote that affects your world' campaign aims to communicate how the outcome of the presidential elections and future US policies might affect the world.

Annabel Cameron, head of consumer marketing at BBC Global News said, "The creative rationale for this extensive and compelling campaign is rooted in the impact the election could have beyond America. Each element of the campaign aims to drive audiences to the BBC’s US election coverage across the international TV, radio and online news services."