Jenny Chan 陳詠欣
Aug 20, 2014

BBDO Hong Kong wins US$15m MetLife creative account

HONG KONG - MetLife awarded BBDO with its Hong Kong creative duties two weeks ago. The agency will share the account with sister agency Proximity, which won the insurer's digital duties at the start of 2014.

BBDO Hong Kong wins US$15m MetLife creative account

BBDO will be tasked with creating awareness around MetLife being the top insurer in the US according to total assets, and getting the client noticed in Hong Kong.

Working with Proximity, BBDO will create future campaigns including above-the-line, digital and activation. Industry sources have estimated the value of the account as US$15 million.

Sunshine Farzan, head of marketing and communications at MetLife Hong Kong, said the two agencies "impressed by listening to client needs and collaborating well".

MetLife Hong Kong claims to be the second-largest Pan-Asia life insurer. Globally, it has approximately 100 million customers.

 

 

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

Dentsu powers-up retail media networks with 'world ...

Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.

18 hours ago

A Cannes Lions 2025 guide for ROI-hungry APAC marketers

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.

18 hours ago

China’s 618 shopping festival sees electronics ...

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.