The SSH is a sports, entertainment and lifestyle venue set to be launched in 2014 in Kallang, Singapore. The complex includes a national stadium, aquatic centre, commercial space and community facilities.
Jennifer Kelly, senior marketing director, Singapore Sports Hub, said the aim is to take sports to the next level in Singapore through the development of the sports industry, sporting excellence and community participation.
BBH Asia Pacific was appointed following a pitch, and will now be responsible for branding, logo design and communications work in the run up to the 2014 opening.
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