Staff Reporters
Oct 9, 2015

Photos: 192-metre LED boards debut at Singapore Sports Hub

JCB, ANA and Tiger beer placed ads on full-perimeter LED boards that debuted last night at the Singapore Sports Hub during the FIFA World Cup Qualifiers. The new pitch-side medium was introduced by the Football Association of Singapore’s strategic partner MP & Silva, a consultant for media rights, sponsorship and events for the National ‘A’ Team, the Lions XII and the Under-23 side. The LED boards replace static, printed boards, with obvious advantages. For example, ANA’s creative featured animated planes.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

5 hours ago

Bitter chocolate: The fallout of a poorly planned ...

The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.

5 hours ago

Too old for the party, too young to leave—the ...

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.

6 hours ago

Six ad agencies under scrutiny in Indonesian Bank ...

The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.

9 hours ago

Why the adtech ecosystem continues to struggle with ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.