Photos: 192-metre LED boards debut at Singapore Sports Hub

JCB, ANA and Tiger beer placed ads on full-perimeter LED boards that debuted last night at the Singapore Sports Hub during the FIFA World Cup Qualifiers. The new pitch-side medium was introduced by the Football Association of Singapore’s strategic partner MP & Silva, a consultant for media rights, sponsorship and events for the National ‘A’ Team, the Lions XII and the Under-23 side. The LED boards replace static, printed boards, with obvious advantages. For example, ANA’s creative featured animated planes.