Beecrazy VP moves on to Glamabox

Based in Hong Kong, Glamabox is a service that sources and sends samples of beauty products to interested subscribers for a fee. Current brands on board include Clinique, Benefit and Shiseido.

"As a passionate fashionista, luxury, beauty-lover and female entrepreneur, I predict that online subscription commerce will grow faster than group buying in Asia. Glamabox will change the way women shop in Asia," Cheng told Campaign.

Prior to her role with Beecrazy, Cheng was vice-president of uBuyiBuy, a group buying site that was eventually acquired by GrouponHK. Previous roles include director of business development for Rackspace Hosting and marketing strategy consultant for LVMH-Tag Heuer.