Emily Tan
Aug 8, 2012

Best practice trends for brands on social media: AFAA-Warc

ASIA-PACIFIC – Social media should no longer merely be an extension of a ‘traditional’ advertising campaign; campaigns must be ‘social by design’ from the start, according to a report by the Asian Federation of Advertising Agencies (AFAA) and Warc.

Philips' Semangat2011 campaign used Twitter to drive sales

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