DEI
Nikita Mishra
Aug 9, 2023

Beyond labels, Merlee Jayme's 'Create Different' mindbook taps into neurodiverse talent

INSPIRATION STATION: "If there is an autistic spectrum, there’s an artistic spectrum too," says the ex-Dentsu creative on launching the first-of-its-kind mindbook to assess neurodivergent skillsets for the ad industry.

Merlee C. Jayme, founder and Chairmom, The Misfits Camp. Mindbook's cover design and illustrations: Alexandra Cataluna

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Inside the collapse of Indonesia’s most promising creative network

2 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

3 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

OMD takes the lead as EssenceMediacom drops out of global rankings

5 OMD takes the lead as EssenceMediacom drops out of global rankings

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Move and win roundup: Week of April 21, 2025

7 Move and win roundup: Week of April 21, 2025

EMA 2025 winners revealed in live ceremony

8 2025 winners for Event Marketing Awards announced in live ceremony

‘Just tone deaf’—Nike’s marathon campaign backlash

9 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

10 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Related Articles

Merlee Jayme launches Jayme Headquarters to champion neurodiversity
Dec 20, 2024
Staff Reporters

Merlee Jayme launches Jayme Headquarters to ...

Havas Health is futureproofing creativity through Neurodiversity Center of Excellence
Apr 2, 2025
Emma Thumann

Havas Health is futureproofing creativity through ...

Merlee Jayme unveils The Misfits Camp to empower neurodiverse talent
Jul 18, 2023
Staff Reporters

Merlee Jayme unveils The Misfits Camp to empower ...

'Different, not less': Merlee Jayme on nurturing neurodivergent creative talent
Oct 3, 2023
Merlee Jayme

'Different, not less': Merlee Jayme on nurturing ...

Just Published

TK Maxx reviews global media account
The Information
6 hours ago
Shauna Lewis

TK Maxx reviews global media account

Mindshare is the incumbent.

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
6 hours ago
Lucy Shelley

Jaguar Land Rover launches global creative agency ...

Accenture Song is the incumbent on the account.

WPP set to drop GroupM brand in media shake-up
The Information
9 hours ago
Beau Jackson

WPP set to drop GroupM brand in media shake-up

WPP media arm to change name as part of ongoing restructure.

Agency Report Card 2024: Accenture Song
The Information
13 hours ago
Staff Reporters

Agency Report Card 2024: Accenture Song

From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.