DEI

2 days ago

Gen Z isn't buying Black History Month campaigns from brands scaling back on DEI

Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.

4 days ago

Time to Nike-ify DEI

Why we need to rescue the concept of 'merit' from being solely a Trump card.

Feb 13, 2025

The boys’ club still runs Australian advertising—and we’re done pretending otherwise

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

Jan 16, 2025

Meta's shameful conduct policy is a 'green light' for erasing queer voices

Meta has redrawn their boundaries of acceptable hate, and LGBTQIA+ people are no longer in the safety zone. Outvertising will no longer be working with them.

Jan 16, 2025

Campaign Asia-Pacific launches 50 over 50 awards

Our inaugural list is aimed at dispelling stereotypes of older industry contributors, celebrating entrepreneurship, drive, tenacity, experience and mentorship that is driving the industry forward.

Jan 14, 2025

Vietnamese American astronaut activist makes leaps for womankind—wearing an E.l.f. red lip

E.l.f. Beauty partnered with Amanda Nguyen, the first Vietnamese and Southeast Asian woman astronaut to go to space, for its ‘Show Your(s)e.l.f.’ series.

Dec 12, 2024

The DEI illusion: Why diversity without belonging is a recipe for disaster

"Often, 'inclusion' is about fitting in, which is very different from belonging," writes Rafael P. Soriano in a compelling op-ed, challenging organisations to move beyond superficial diversity initiatives.

Nov 28, 2024

Igniting the spark: A how-to-guide for finding inspiration in project ideation, while embracing your identity

Here’s how one native designer brings her full self to her creative work — and how you can, too.

Nov 11, 2024

The life of a junior creative no-one tells you about

In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.

Oct 28, 2024

Top agencies abandon Campaign Brief amid growing controversy

Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.

Oct 17, 2024

Mastercard highlights value of inclusion in new autism campaign

EXCLUSIVE: Mastercard’s Julie Nestor talks about the brand’s #AcceptanceMatters campaign which aims to foster awareness and empathy around invisible disabilities.

Oct 8, 2024

‘Memory Shots’: Kodak and Happiness launch AI tool to help dementia patients reconstruct memories

‘Memory Shots’ allows people with dementia and their caregivers to place prompts into an AI, which generates images of old memories.

Oct 8, 2024

Heinz faces backlash over negative stereotypes in ad

Food company Heinz has apologised after its latest advertising campaign was called out by some for perpetuating racist stereotypes.

Oct 3, 2024

ADHD, PR and me

It’s hard to tell the value of awareness months sometimes, but there is something momentous in this being ADHD awareness month for me. It feels like a marker of how far we have come on the journey of not just discussing but embracing neurodivergence. A journey that is my journey.

Oct 1, 2024

Giant Nurofen pill packet installation highlights the gender pain gap

Activation was developed by McCann London, Momentum Worldwide and Chiswick Scenery.

Oct 1, 2024

Man Therapy wants men to ‘Shoot the Sh*t’ in its latest suicide prevention campaign

The ad encourages men to take a mental health assessment test without using words.

Sep 29, 2024

'Celebrating a new life..with junk food?': Burger King campaign divides the internet

A campaign series from Burger King and the agency BBH London, showing women enjoying Burger King food just after giving birth, has garnered strong views from marcomms professionals–both for and against.

Sep 27, 2024

SeeHer launches first ad to inspire marketers to more accurately represent women in advertising

The gender equity initiative also announced the rollout of its first health and wellness guide designed for marketers.

Sep 17, 2024

Enjoyed the Paralympics? Keep the spirit alive at work

You can get that Paralympic buzz by helping disabled people arrive and thrive in adland.

Sep 17, 2024

When safety becomes a luxury in a world of enduring racism

Personal and public events over the summer – in Cannes and the UK – demonstrate that racism is a pervasive and dangerous force in society.