DEI
SeeHer launches first ad to inspire marketers to more accurately represent women in advertising
The gender equity initiative also announced the rollout of its first health and wellness guide designed for marketers.
Enjoyed the Paralympics? Keep the spirit alive at work
You can get that Paralympic buzz by helping disabled people arrive and thrive in adland.
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When safety becomes a luxury in a world of enduring racism
Personal and public events over the summer – in Cannes and the UK – demonstrate that racism is a pervasive and dangerous force in society.
Tenniscore: How underestimated communities are reimagining the sport
For marketers, this cultural shift is both an opportunity and a challenge.
As companies pull back on DE&I, their brands will suffer
Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.
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TM taps gen AI to in language-diverse Merdeka campaign
Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.
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‘A group of oversharers’: The making of Bodyform’s ‘Never just a period’
Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.
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Disinfluencer launches crowdfunded disability campaign in Australia
The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia.
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Why brands need to stop talking about ‘overcoming’ disabilities
As the Paralympic Games unfold, brands are redefining their messaging to showcase Paralympians as elite athletes, not just participants.
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GCash puts disability front and centre in Paralympics campaign
GCash’s campaign with Filipino Paralympic icon Adeline Dumapong confronts the uncomfortable truth that disability inclusion in advertising must be constant, not seasonal.
Barbie launches inclusive brand campaign geared toward parents
The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.
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Women to Watch 2024 is now open for entries
Our annual list celebrates women who have demonstrated significant business accomplishments, leadership, collaboration, and a commitment to elevating the industry through their work and passions.
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Does DEI have a messaging problem?
While Akitsu Consulting's Rafael P. Soriano disagrees with Scott Galloway's comments that DEI leads to 'reverse racism', he admits that those who advocate for DEI are losing the messaging battle.
Burnout and depression on the rise in adland despite hybrid work
A new ANZ study has found that professionals in adland report being depressed and burnout regardless of where they're working from, and that mental health strongly correlates with age.
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Scott Galloway claims diversity initiatives lead to ‘reverse racism’
The marketing professor didn't hold back at an Australian conference, claiming that the 'only position more dangerous than CMO is DEI'. He also added that employers should be focusing on socioeconomic background rather than race.
Paralympics 2024 round-up: Watch the ads
Campaign looks at some of the global ads around the Paralympic Games Paris 2024.
Diversity Talks 2024: Turning challenges into change
APAC leaders share their thoughts on class-based intersectionality, neurodiversity, and the evolution of DEI in the latest edition of Diversity Talks.
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Dentsu whistleblower reports more than double amid major reforms
Majority of complaints were related to harassment, improper treatment, fraud and company systems in the wake of Dentsu's fairness and transparency reforms created in response to the Tokyo Olympic bid-rigging scandal.
The DEI illusion: Why diversity without belonging is a recipe for disaster
"Often, 'inclusion' is about fitting in, which is very different from belonging," writes Rafael P. Soriano in a compelling op-ed, challenging organisations to move beyond superficial diversity initiatives.
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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