Bite Communications aquires digital marketing shop Onexeno

Onexeno's current client portfolio includes Coach, Ebay, PCCW, Sasa, Smartone-Vodafone, Swire Group, Toys "R" Us and Turner Entertainment Interactive Media.

The teams at both agencies will integrate and trade under the Bite Communications name. The move is part of a global initiative to significantly increase the value of digital strategy advice and scope of campaign execution that Bite delivers for clients.

Bite Asia-Pacific president David Ketchum (pictured) has taken on worldwide responsibility on the Bite board to oversee digital and social media development. "Mike and his team bring to Bite a valuable combination of digital strategy, new online tools and relationship," Ketchum said.

"Today's clients are looking for more than just social media and online public relations. They are looking for digital initiatives that help them meet their bigger picture marketing and business development objectives," Zung said.

"Bringing Onexeno's strategic digital insights and technical skills together with Bite's regional and global networks will propel our capability and client service to the next level," he added.

Zung founded Onexeno after leaving North Asia for DoubleClick, where he was managing director. More recently Mike launched and headed up HSBC Direct in Taiwan and was responsible for the growth of HSBC Direct in Korea and Taiwan.

In May, Bite Communications appointed Lancy Ma as its new China MD.