Benjamin Li
Sep 13, 2010

Bite Communications aquires digital marketing shop Onexeno

HONG KONG - Bite Communications has acquired local digital marketing firm Onexeno with founder Michael Zung stepping up as the newly created regional managing director (digital) of Bite Communications on 20 September.

David Ketchum
David Ketchum

Onexeno's current client portfolio includes Coach, Ebay, PCCW, Sasa, Smartone-Vodafone, Swire Group, Toys "R" Us and Turner Entertainment Interactive Media.

The teams at both agencies will integrate and trade under the Bite Communications name. The move is part of a global initiative to significantly increase the value of digital strategy advice and scope of campaign execution that Bite delivers for clients.

Bite Asia-Pacific president David Ketchum (pictured) has taken on worldwide responsibility on the Bite board to oversee digital and social media development. "Mike and his team bring to Bite a valuable combination of digital strategy, new online tools and relationship," Ketchum said.

"Today's clients are looking for more than just social media and online public relations. They are looking for digital initiatives that help them meet their bigger picture marketing and business development objectives," Zung said.

"Bringing Onexeno's strategic digital insights and technical skills together with Bite's regional and global networks will propel our capability and client service to the next level," he added.

Zung founded Onexeno after leaving North Asia for DoubleClick, where he was managing director. More recently Mike launched and headed up HSBC Direct in Taiwan and was responsible for the growth of HSBC Direct in Korea and Taiwan.

In May, Bite Communications appointed Lancy Ma as its new China MD.

Source:
Campaign China

Related Articles

Just Published

15 hours ago

Dentsu powers-up retail media networks with 'world ...

Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.

20 hours ago

A Cannes Lions 2025 guide for ROI-hungry APAC marketers

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.

20 hours ago

China’s 618 shopping festival sees electronics ...

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.