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Staff

Jul 12, 2010

Blackberry launches mainland push

BEIJING - Research In Motion, the maker of BlackBerry e-mail devices, is preparing to launch an applications store and consumer internet services on the mainland.

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The move is part of the company's big push into the world's top mobile market.Blackberry's App World applications store follows news that BlackBerry, China Mobile, and Digital China Holdings Ltd. will launch China Mobile-tailored mobile phone BlackBerry Curve 8910.

The applications store and consumer internet service are understood to be just two of the initiatives RIM was undertaking to tap into the mainland's 700 million-plus subscriber mobile market.

Before its recent China Telecom tie-up, RIM offered BlackBerry services mostly to corporate customers in the country through China Mobile.

Only one Blackberry model is currently available for China Telecom services, but more are expected to launch soon.

Source:

Campaign China

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Blackberry launches mainland push

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