Staff
Jul 12, 2010

Blackberry launches mainland push

BEIJING - Research In Motion, the maker of BlackBerry e-mail devices, is preparing to launch an applications store and consumer internet services on the mainland.

Blackberry launches mainland push

The move is part of the company's big push into the world's top mobile market.Blackberry's App World applications store follows news that BlackBerry, China Mobile, and Digital China Holdings Ltd. will launch China Mobile-tailored mobile phone BlackBerry Curve 8910.

The applications store and consumer internet service are understood to be just two of the initiatives RIM was undertaking to tap into the mainland's 700 million-plus subscriber mobile market.

Before its recent China Telecom tie-up, RIM offered BlackBerry services mostly to corporate customers in the country through China Mobile.

Only one Blackberry model is currently available for China Telecom services, but more are expected to launch soon.

 

Source:
Campaign China

Related Articles

Just Published

14 hours ago

WPP invests in Stability AI to drive brand storytelling

Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.

17 hours ago

Women to Watch 2024: Asma Humayun, Shiny Toy Guns

A powerful example of how creative talent, coupled with unwavering determination and a commitment to social justice, can transform lives and reshape societies.

18 hours ago

Mini-games become major league advertisers on WeChat

The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.

19 hours ago

Gender equality is everyone’s fight—so why is ...

The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.