Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.
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These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a purchase brings.
Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).
The work by Thinkerbell for the Haval 6 Hybrid elicits plenty of reactions, but we're not sure why.
This week: Zoo Group continues expansion, taps Havas talent, Initiative strengthens Melbourne leadership, Via Group marks two years with five hires, and Archetype names a head of AI & transformation to drive its next evolution. More to come, follow for updates.
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