Brandtology launches social media certification course

The courses, starting in September, are targeted at industry professionals seeking a structured methodology to understanding social media trends and applying it in their daily work. Through case studies and workshops, participants will be taught to understand the application of social media in digital strategy, sales, marketing, PR, media planning, customer service and product development.

According to Eddie Chau, CEO of Brandtology, "The phenomenal speed at which social media is developing has resulted in many experienced industry professionals grappling to understand and leverage it in the best manner. Hence, there is now an acute need to grasp a firm understanding in order to integrate it in traditional business process to stay ahead of the pack."

In addition to focusing on the unique social media characteristics in each APAC market, the courses also touch on the measurement and evaluation of success, data analysis tools, understanding of what creates viral effects online, top influencers and key engagement channels.

"Data without analysis is meaningless," says programme director Dorothy Poon. She stresses the importance of looking beyond buzz and retweets at the actual driving factors of internet WOM to extract actionable insights and create an effective feedback loop.

Participants are required to complete a certification process and demonstrate sound understanding of the key concepts taught at the end of the course.

According to a company release, the first two courses are already fully booked with the third commencing in October.