Breakout event Digital Matters kicks off in Singapore

The event, produced by Branded in association with Casbaa, marks the first regional forum in Asia focusing exclusively on the monetisation of online video content.

Today's proceedings kicks off with the opening keynote address by Robert Tercek, president of General Creativity. Tercek is one of the world's most prolific creators of interactive content with experience working across every digital platform. 

Shortly after TAG Strategic managing partner Ted Cohen will moderate the 'Breakthrough online entertainment strategies' panel where service and content providers will discuss and debate the explosion in online viewing and the ability to monetise the experience. 

A highlight of the event, the 'Advertising Matters' sessions will discuss the role of advertising as valuable content in the digital ecosystem, leveraging online and social media to generate results, and the increasing shift from campaign to conversation. Part one today looks at digital advertising engagement with speakers Ian McKee, CEO of Vocanic; Susana Tsui, regional president of Neo@Ogilvy; Jason Kuperman, VP of Omnicom Digital; Nick Handel, MD of MRM Worldwide Singapore; and James Hawkins from Dentsu Asia.

Part two tomorrow explores brand building through digital communities and the shift from campaign to conversation to engage advocates. Moderated by David Ketchum, speakers include Jordan Khoo, regional director at MediaMind; and Nick Seckhold, regional head of digital at Mindshare.

Both session are held in association with Microsoft Advertising. 

Another highlight on today's programme is 'Moving forward with social media', in association with Campaign Asia-Pacific. With Ogilvy's Thomas Crampton and Facebook's Doug Fraser on board, the session looks at impactful social media strategies with deeper engagement.

The morning keynote tomorrow is led by Google innovationist Justin Baird exploring how new devices and entertainment experiences delivered to a growing global audience is resulting in a screen shift and the innovations behind it.

A further keynote later in the day sees speaker Michael Ellis, MPA president and MD for APAC, speak about online viewing of content in China and the importance of content protection.

Digital Matters takes place at the Ritz-Carlton Millenia in Singapore. Click here for more information and the full programme of events.