Music Matters announces Japan fundraising effort to wrap trio of events

In aid of Japanese charities for earthquake and tsunami victims, Music Matters will produce a track featuring Asian bands and artists, pushing listeners and viewers to donate money to ongoing relief efforts. Festival artists will be challenged to re-record Coldplay's 'Fix you' during the conference in only 36 hours before being released as the grand finale to the event.

The 6th annual Music Matters event, attracting key players in the music industry from around the world, takes place for the first time in Singapore this year. This year also marks the launch of Digital Matters, the first regional forum in Asia focusing exclusively on the monetisation of online video content. Music festival Music Matters Live with HP completes the trio of events taking place from 24 to 28 May in Singapore.

The events will showcase Asia's online entertainment, music industry and live music scene, bringing these industries under one roof for the first time in the region. 

Co-founder of Branded and president of Music Matters Jasper Donat said, "There’s no escaping the fact that this region is at the forefront of developing breakthrough online entertainment experiences. Right now, Asia is the place to be, and Singapore is the perfect choice for us to take the Branded events to the next level.”

Music Matters Live will feature a line-up of over 40 international and Singaporean bands performing from 26 to 28 May at venues around Clarke Quay. Homegrown Singaporean talent, including Typewriter, Jack and Rai and 53A, will join bands from China, India, Indonesia, Japan and Canada as they hope to gain new fans and be discovered by the music industry. At least three more Singaporean acts will be given the opportunity to perform at a showcase for Singaporean talent on Thursday 26 May.

"As a key platform for the music and entertainment industry in Asia, we believe Music Matters and Digital Matters will augment Singapore’s position as a flourishing business and leisure destination, and add to the vibrancy of our exciting calendar of events along the way,” said Edward Chew, director of exhibitions and conferences for Singapore Tourism Board.

Branded will also donate US$50,000 worth of passes for local musicians to network with the global music industry's elite executives at Music Matters 2011.