Digital and Music Matters returns to Singapore

The second edition of Digital Matters and seventh edition of Music matters will take place from 22 to 26 May at the Ritz Carlton, Singapore.

A panel discussion sponsored by Campaign Asia-Pacific on future trends in digital entertainment will see Thomas Crampton, Asia-Pacific director of Social@Ogilvy, and Andrew Hoppe, general manager of MSN Greater Asia-Pacific, talk about the new frontiers for digital entertainment.

In a further Camopaign-sponsored session, delegates will hear from Andrew Hipsley, senior vice president and chief brand officer for McDonald’s Corporation Asia-Pacific, Middle East and Africa, and Souleymane Hamed, marketing director for Coca-Cola Indochina, on how to effectively identify and partner with brand advocates.

Other key discussions will take place around mobile and social media marketing, digital advertising and the next steps for Asia’s pay-TV providers.

Jasper Donat, co-founder of Branded Ltd and president of Digital and Music Matters, said, “As a key platform for the music and digital entertainment industry in Asia, we believe Digital and Music Matters will continue to develop Singapore’s thriving entertainment scene and strengthen its position as a flourishing business and leisure destination.”