Bulla Dairy Foods appoints Grey Melbourne for digital account

Reg Weine, CEO, Bulla Dairy Foods, said that Grey was able to demonstrate how the company could optimise both paid and social media channels to build a digital community that would build the brands in its portfolio - which includes Bulla, Crunch, Fruit'n Yoghurt and Cadbury ice-cream.

Grey Melbourne has been building its digital team over the past year. Its current team includes the recently appointed Paul Byrnes as business director, digital. He previously held a post with a media agency.

"We’re now delivering ‘paid media’ digital strategies too, allowing us to bring all things digital under one roof," said Luke Waldren, managing partner at Grey Melbourne.