Burson Cohn & Wolfe (BCW), the new PR agency created after WPP merged Burson-Marsteller and Cohn & Wolfe in February, has unveiled its Asia-Pacific market leaders.
All are senior executives from the previously separate firms, and will report into Matt Stafford, APAC president at BCW. The market leaders are as follows:
- Beijing: Hong Qu, having previously led the market for Burson-Marsteller.
- Shanghai: Tiffany Bai, who was previously China MD at Cohn & Wolfe.
- Guangzhou: Cyrus Yeung, who was previously Guangzhou associate MD at Cohn & Wolfe.
- Hong Kong: George Godsal, who previously led the market for Burson-Marsteller.
- Singapore: Shawn Balakrishnan, who was previously MD, Singapore and Southeast Asia at Cohn & Wolfe.
- Indonesia: Nia Pratiwi, who previously led the market for Burson-Marsteller.
- Japan: Shuri Fukunaga, who previously led the market for Burson-Marsteller.
- Korea: Ihn Chee, who previously led the market for Burson-Marsteller.
- Australia: Pamela Klioufis , who was previously Sydney MD at Burson-Marsteller.
Stafford said most teams at BCW have already begun moving into the same offices and combining resources, and that the new agency’s Asia integration has seen a “strong and fast start”.
Margaret Key, previously APAC CEO at Burson-Marsteller, is now Asia head of AxiCom, Cohn & Wolfe’s technology agency.
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