Kenny Lim
Jan 25, 2010

Burson-Marsteller names Bob Pickard as Asia-Pacific chief

ASIA-PACIFIC - Burson-Marsteller (BM) has appointed Edelman's North Asia head, Bob Pickard (pictured), as president and chief executive officer for Asia-Pacific.

Burson-Marsteller names Bob Pickard as Asia-Pacific chief
He was most recently president of North Asia for Edelman and led its Korea and Japan operations.

Pickard succeeds current APAC chief, Simon Pangrazio, who advised the firm he will be leaving on 26 February to pursue another professional opportunity.

Pickard will lead a 19-office regional operation spanning seven markets and over 500 staff. BM also has 11 affiliate offices across eight countries in the region.

The appointment will be made effective 1 February and Pickard will report to Burson-Marsteller global CEO Mark Penn. According to Penn: “Bob’s track record of success, both in Asia and during the course of his career, is remarkable. He is a proven leader as well as a world-class client counsellor. He will join a growing operation that I am sure will benefit from his experience.”

On Pangrazio's departure, Penn said: “I thank Simon Pangrazio for his significant contribution to the firm over the past 13 years, particularly for the last two years when, as regional CEO, he helped BM grow our Asia-Pacific operations, even during the recent global economic downturn."

Related Articles

Just Published

14 hours ago

Budgets 2025: Retail media and CTV will dominate ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

14 hours ago

McDonald's Valentine's campaign may make you ...

Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!

14 hours ago

The boys’ club still runs Australian advertising—and...

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

14 hours ago

Samsung says there’s an AI companion for every ...

With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.